Are you still blessed despite the pandemic? Maybe you can share a bit of cheer with those who have much less. SM shoppers can choose to play Santa to less fortunate kids this Christmas with The SM Store and Toy Kingdom’s Share a Toy project. This will run from November 1 to December 31, 2021. Want to take part in this? Read more details below.

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Share-A-Toy Booths at The SM Store

Give out some Christmas cheer to underprivileged kids through SM Store’s Share-a-Toy campaign. Share-A-Toys booths with bags of toys, play sets, educational board games, and items novelty will be set up in all The SM Store and Toy Kingdom branches nationwide.

At these booths, shoppers will have the chance to bring and donate pre-loved or brand new toys that they can purchase from The SM Store’s Toy Express and Toy Kingdom.

In exchange, they will be entitled to a P100 discount coupon for every item donated. These can be redeemed on a minimum single-receipt purchase worth P1000.

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These toys will be donated to thousands of less fortunate children from The SM Store and SM Foundation’s partner organizations within the branch vicinities. These include organizations catering to kids 10 years old and below, schools, socio-civic and government organizations, and NGOs. There will be a simple turnover ceremony that will be also be done online in the interest of safety.

Christmas is the Season of Giving

Through the Share-A-Toy campaign under the SM Share Movement, The SM Store and its loyal customers join together to celebrate this joyous season of giving and hope with a generous heart. It is a way of bringing smiles to children and sharing the happiness and hope to them even amidst pandemic.

Meanwhile, other SM Store campaigns like Donate a Book and Share a Gift have received overwhelming support from customers.

Share A Toy purchases and donations are also valid in-store and Call To Deliver transactions. For more updates about the SM Share Movement and ways on how you could donate, visit www.thesmstore.com. You may also follow its social media pages @thesmstore on Facebook, Instagram, and Twitter.

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