Breastfeeding

Normalize Breastfeeding in Bacolod Campaign: GMEA 2019 Finalist

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The Normalize Breastfeeding in Bacolod campaign started by Mommy Sigrid was a finalist in the GMEA 2019.

normalize breastfeeding in Bacolod campaign - benefits of breastfeeding - Bacolod mommy blogger- GMEA 2019 - Globe Media Excellence Awards - Globe Telecom - Social Media Advocacy of the Year
Bacolod mommy blogger Sigrid with a GMEA 2019 plaque. Her campaign is a finalist for the Social Media Advocacy of the Year Category.

Normalize Breastfeeding in Bacolod Campaign

Bacolod Mommy Blogger Sigrid has always been keen in using her online voice for her advocacy. One of her online campaigns is Normalize Breastfeeding in Bacolod. She started a Facebook page for this and since then, she has more than 2,000 followers.

The hashtag of this campaign is #NormalizeBreastfeedingBacolod

normalize breastfeeding in Bacolod campaign - benefits of breastfeeding - Bacolod mommy blogger- GMEA 2019 - Globe Media Excellence Awards - Globe Telecom - Social Media Advocacy of the Year - Mommy Sigrid
Being a finalist for GMEA 2019 is already a huge honor. Mommy Sigrid is happy to share the moment with daughter Dindin.

To encapsulate, the point of the campaign is to keep sharing photos of breastfeeding moms. As she continues to do this, she hopes that the campaign will make breastfeeding a welcome sight in our society.

The Problem

While it’s natural for a mom to feed her baby from her breast, it is considered taboo to do this in public. In our twisted societal norms, it’s okay to flash boobies for Instagram, billboards, and magazines. But a breastfeeding mom in public is considered shameful.

This mentality happened during the time when so many working moms around the world resorted to bottle feeding. There are also those who could not produce breast milk or just find breastfeeding inconvenient. Bottle feeding is convenient, yes, and it has its advantages.

Eventually, however, breastfeeding took a back seat. If a mommy lets her baby latch in public, she gets scorned. The worst is when they are photographed and maligned in social media. It’s just atrocious!

normalize breastfeeding in Bacolod campaign - benefits of breastfeeding - Bacolod mommy blogger- GMEA 2019 - Globe Media Excellence Awards - Globe Telecom - Social Media Advocacy of the Year - GMEA 2019 Bacolod finalists
Finalists from Bacolod. L-R: Agnes Apostol (radio), Bacolod blogger Mommy Sigrid (digital), Rex Cantong (radio), and Erwin Nicavera (print) with three nominations.

Mommy Sigrid also had her fair share of bullying for her IG photo. Read her story here: Experiencing Breastfeeding Cyberbullying from a Fellow Mom

GMEA 2019 Finalist

The Globe Media Excellence Awards (GMEA) is sponsored and organized by Globe Telecom. It seeks to recognize outstanding media practitioners across all platforms. Those included in the awards are print, broadcast, and digital media.

normalize breastfeeding in Bacolod campaign - benefits of breastfeeding - Bacolod mommy blogger- GMEA 2019 - Globe Media Excellence Awards - Globe Telecom - Social Media Advocacy of the Year - GMEA 2019 judges
GMEA 2019 judges.

Mommy Sigrid has won three GMEA awards in the past. Meanwhile, the Normalize Breastfeeding in Bacolod campaign is a finalist for the Social Media Advocacy of the Year. She is the only finalist in the digital category from Bacolod City.

normalize breastfeeding in Bacolod campaign - benefits of breastfeeding - Bacolod mommy blogger- GMEA 2019 - Globe Media Excellence Awards - Globe Telecom - Social Media Advocacy of the Year - Vernon Go
Finalists of the Social Media Advocacy of the Year Category. Vernon Go, 2nd from right, won the title.

For the grand awards night, Mommy Sigrid flew to Cebu City with her eldest daughter Shawna. It was held at Radisson Blu Cebu where they were also billeted for the night. This was also a great opportunity for a mom and daughter quality time while traveling.

normalize breastfeeding in Bacolod campaign - benefits of breastfeeding - Bacolod mommy blogger- GMEA 2019 - Globe Media Excellence Awards - Globe Telecom - breakfast buffet - Feria of Radisson Blu Cebu
Mommy Sigrid with daughter Shawna having breakfast at Feria, Radisson Blu Cebu.

GMEA 2019 Complete List of Winners

  • News Report of the Year for Print – Joey Gabieta (Philippine Daily Inquirer)
  • Explanatory/lnvestigative Story/ Documentary of the Year for Print – Cherry Ann Lim (Sun.Star Cebu)
  • News Report of the Year for Radio – Runelyn Jamolo (Radyo Pilipinas)
  • Breaking News of the Year for Digital – Leo Udtohan (Philippine Daily Inquirer)
  • Explanatory/lnvestigative Story of the Year for Digital – Rhick Lars Vladimer Albay (Rappler Move)
  • Explanatory/lnvestigative Video Story of the Year for Digital – Charry Lane Coronel and Alex Badayos (Sun.Star Cebu)
  • Photo of the Year for Digital – Alan Tangcawan (SuperBalita Cebu)
  • Social Media Advocacy of the Year – Vernon Joseph Go (vernongo.com)
  • Environment Story of the Year – Rhick Lars Vladimer Albay (Panay News)
  • Editor of the Year – Cherry Ann Lim (Sun.Star Cebu)
  • Newsmaker of the Year – Atty. Pachico A. Seares (Sun.Star Cebu)
normalize breastfeeding in Bacolod campaign - benefits of breastfeeding - Bacolod mommy blogger- GMEA 2019 - Globe Media Excellence Awards - Globe Telecom - GMEA screeners - Visayas
GMEA 2019 screeners from all over Visayas were recognized.

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9 thoughts on “Normalize Breastfeeding in Bacolod Campaign: GMEA 2019 Finalist

  1. It is wonderful that you have stepped up to speak for so many breastfeeding moms. All over the world moms breastfeed yet it is only in a few “civilized” countries that it is shameful to do so. What a pity. Now that your normalize breastfeeding advocacy has been recognized, hopefully, its awareness will intensify. Congratulations!

  2. Yes! Yes! Yes! I was a breastfeeding mama until recently (my supply ran out), but I always felt content to push the envelope on where and when I fed my daughter. It was so liberating and made me feel so confident in other ways! I also felt so proud and inspired when I would see other moms doing the same!

  3. I’m not sure whether flashing boobs in public or on instagram should be a good thing. But I do think we should promote how much more important breastfeeding is and we shouldn’t shame others for doing it for sure. It’s a great campaign.

    1. Well, it’s the only way to normalize the sight of breastfeeding. We are used to cleavage of sexy stars because we see them always. But breastfeeding is not common sight anymore. πŸ™

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