Wellness

SM Cares Share the Magic of Cinema to Kids with ASD

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In celebration of National Autism Consciousness Week, SM Cares, SM Cinema, Autism Society Philippines (ASP), and GMA Pictures partnered to host a successful sensory-friendly screening of the award-winning film “Firefly” on January 17, 2025. Over 2,000 participants across 10 SM malls, including children on the autism spectrum and their families, enjoyed a heartwarming and inclusive movie experience.

“Tuwing pumapasok kami sa mga SM malls, damang-dama namin acceptance, accomodation, and appreciation. It is the norm here,” said Autism Society Philippines (ASP) Chair Emerita Dang Uy Koe

Read: Mylo Speech Buddy App Launched to Accelerate Speech Development for Children with Autism

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A boy enjoys the special screening and shows respect and gratitude with a traditional ‘mano po’ at SM City Cebu.

Creating a welcoming space for kids with ASD

The “Lights Up, Sounds Down” event went beyond entertainment. By adjusting lights and volume, creating a relaxed atmosphere, and allowing for movement and vocalizations, the screening catered to the specific needs of attendees on the autism spectrum. This empowered them to enjoy the movie at their own pace and comfort level.

“At SM Supermalls, we firmly believe that creating spaces where every individual feels valued, respected, and included is a responsibility we hold dearly.  This is a way of life here,” said SM Cares Program Director for Disability Affairs Engr. Bien Mateo

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Councilor Em Ang headed the group at SM City Bacolod.

Ongoing commitment

Positive feedback from families echoed the event’s success. Many expressed appreciation for the inclusive environment, highlighting the joy and comfort it provided. This powerful experience underscores the importance of catering to the autism community’s needs.

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“Firefly” stars Alessandra De Rossi (right) and Euwenn Mikaell (left) grace the sensory-friendly screening at SM North EDSA Cinema.
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Autism Society Philippines (ASP) National Spokesperson Mona Magno-Veluz shares a message in a video celebrating National Autism Consciousness Week.

SM Cares: Championing inclusion

A commitment to inclusivity requires ongoing effort. SM demonstrates this by investing in employee training programs to support individuals on the autism spectrum and their families. Additionally, SM Cinema prioritizes accessibility features within its theaters, creating a welcoming environment for all guests.

SM Cares is the Corporate Social Responsibility arm of SM Prime Holdings, with programs that support communities, promote social inclusion, and care for the environment. Aside from the program on Persons with Disabilities (PWDs), its advocacies include Programs for the Environment, Women and Breastfeeding Mothers, Children and Youth, Senior Citizens, and the SM Bike-friendly initiative.

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