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Iron Rice Plus Launched in Bacolod to Combat Malnutrition

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CM & Sons Food Products, Inc., the makers of delicious Bacolod pasalubong products under the Merzci Pasalubong label, launched Iron Rice Plus in Bacolod City. With the support of DOST-FNRI, this is the company’s contribution to helping fight malnutrition in the Philippines for a healthier next generation of Filipinos.

Supporting Food Fortification in the Philippines: Iron Rice Plus Launched by CM & Sons Food Products, Inc.

In a pioneering endeavor aimed at addressing malnutrition and iron deficiency anemia, CM & Sons Food Products, Inc. unveiled its latest innovation: IRON RICE PLUS. The much-anticipated launch event was held last August 18, 2023, at the L’Fisher Hotel in Bacolod City and was attended by the business community, and city leaders headed by Cong. Greg Gasataya, as well as government agencies.

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The Bacolod MassKara dancers wowed the guests during the grand launch of Iron Rice Plus at the L’Fisher Hotel.

The company’s endeavor is poised to transform the food industry’s role in advancing public health and overall well-being, as it is specifically targeting improved nutrition within the community. The primary emphasis is on catering to the nutritional needs of various segments, including young children, adolescents, as well as pregnant and lactating women.

This will be achieved by introducing Iron Rice Plus, or rice fortified with iron, aiming to supplement Filipino diets and enhance overall health.

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10 primary health benefits of iron supplementation

Here are the top 10 health benefits of iron supplementation in our diet. This means that the lack of it will really affect one’s functions and overall health.

  • Boosts hemoglobin levels in the blood
  • Improves immunity
  • Minimizes the occurrence of bruising
  • Better athletic performance
  • Reduces fatigue
  • Improves cognitive functions
  • For expectant moms, promotes a healthy pregnancy
  • Brain-body detox and better sleep
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We tried the Iron Rice Plus, which was served for our lunch during the event. It is premium, well-milled rice. Taste was not altered at all.

DOST-FNRI Support

The launch was attended by DOST-FNRI Director, Dr. Imelda Angeles-Agdeppa. This government agency had been working closely with CM & Sons Food Products, Inc.’s CEO and President, Jonathan Manuel Lo, to develop the product.

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CM & Sons CEO Jonathan Manuel T. Lo gives a token of appreciation to DOST-FNRI Director, Dr. Imelda Angeles-Agdeppa in the presence of Councilor Thaddy Sayson.

This pivotal event serves as proof of the company’s unwavering commitment to aligning its actions with the noble goal of tackling malnutrition in the Philippines and promoting the well-being of the community.

Central to this endeavor is the core idea of Iron-Fortified Rice for Nutrition and Overall Wellness (IFRNOW). This pioneering methodology is the integration of cutting-edge technologies like “Iron Rice Premix” and “Iron Fortified Rice” from DOST-FNRI that underscores the company’s determination to remain at the forefront of nutritional innovation.

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Bacolod bloggers who covered the event with Merzci Marketing and Events Manager, Femmy Magbanua.

Food Fortification Act

This endeavor aligns with Republic Act 8976: The Philippine Food Fortification Act of 2000 that mandates the enrichment of all milled rice with iron as a medium-term solution to counteract micronutrient insufficiencies.

The launch of Iron Rice Plus represents a significant accomplishment in the Visayas region because of the establishment of a cutting-edge facility. It is dedicated for the exclusive use of Iron Rice Premix and Iron-Fortified Rice production. This modern facility strategically positions Visayas i the national scale as the leader in nutritional innovation and culinary technology.

The decision to enrich rice products with iron is strategic to the dietary preferences of Filipinos, because for us, rice is life, irrespective of income brackets. Iron Rice Plus will soon have a beneficial influence on the nutritional panorama of the country.

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The well-attended launch at L’Fisher Hotel.

A Brighter Future for Filipinos

With the introduction of IRON RICE PLUS, CM & Sons embarks on a fresh chapter for its business. Mr. Lo has this resolute dedication to socio-economic betterment through elevated nutrition for the masses.

With the introduction of Iron Rice Plus to the market, the company foresees a meaningful path ahead that includes the nourishment of the Filipino community, the elevation of lives, and the cultivation of a livelier, healthier future for everyone.

The launch of Iron Rice Plus by CM & Sons Food Products, Inc. stands as a testament to the company’s unwavering commitment to public health and well-being. With the mission to combat malnutrition, Mr. Lo not only reinforces the company’s status as a trailblazer in the food industry but also as a guiding light of positive transformation.

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250-g packs of Iron-Fortified Rice — a product of the iron fortification technology provided by the DOST-FNRI.
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Mommy Sigrid at the launch. CM & Sons Food Products is surely at the forefront of food innovation.

About CM & Sons Food Products, Inc.

CM & Sons Food Products, Inc., affectionately recognized as Merzci, has had an impressive journey since its establishment in 1995. Commencing as a modest bakery supplying bread to a lone outlet at the Libertad Public Market, the company’s evolution had been massive.

The transition from Merci to Merzci denoted a rebranding effort that deeply resonated with a diverse and expanding consumer demographic. Going beyond its initial offerings of bread and Bacolod pasalubong products, Merzci has also become a fast food enterprise.

For more information about Iron Rice Plus, visit:

  • Website: https://ironriceplus.com.ph/
  • FB Page: https://www.facebook.com/ironriceplusph
  • INSTA Profile: instagram.com/ironriceplusph/
  • EMAIL: info@ironriceplus.com.ph
  • MOBILE: +639177007747
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