In terms of technology and modern gadgets, the Philippines is not left behind by the rest of the world. Many Filipinos invest in the newest gadgets for work, living, and leisure. The ultimate goal is setting up a smart home that will make our lives easier, more efficient, and more productive. Thankfully, we now have our own brand of smart and non-smart home appliances that will help modernize the home without breaking the bank. Learn more about Cherry Home and its line of smart and non-smart appliances that are proudly made in the Philippines.

• Visit the Cherry Home Store on Shopee: https://shope.ee/6pNpi4rDpT

The Goal of Cherry Home: The Smart Way of Living for Every Filipino Family

The smart way of living means being connected to every smart device in your home. This means a life of ease, convenience, and productivity. And it is now possible with the Cherry Home App and smart home appliances.

The Filipino brand CHERRY has taken a full transition to further serve the Filipinos by continuously innovating and building an ecosystem of products that will meet the needs of its evolving market. The people behind the brand want to make the lives of progressive Filipinos easier by improving their overall lifestyle.

Guided by the vision of its founder and Chief Executive officer, Maynard S. Ngu, the new CHERRY will continue to be a cut above the rest. But this time, it has a bigger goal in mind: to dominate the Philippine market by offering a wide range of products and services that will cater to its evolving market.

“Since the groundbreaking catapult of Cherry Mobile in 2009, we are happy to announce that our vision to create one ecosystem for the Filipinos is now a reality. CHERRY carries an array of brands and services under its belt. These are Cherry Mobile, Cherry Prepaid, Cherryroam, Cherry Home, and Cherry Pet. [All these offer an] extensive variety of products in communication technology, Internet of Things (IoT) system, home, health, personal, and even pet essentials.

CHERRY will continue to offer relevant products and pursue innovation to meet the needs of its evolving market and improve its overall quality of life. The new logo and name signify the start of the company’s mission to further reach out to our market through the same value-for-money and quality innovations that we’ve been offering since then. CHERRY will be the same brand that Filipinos have loved from the beginning. The brand has evolved and remains a proudly Filipino brand, for the Filipinos,” Ngu proudly shares.

The Logo Stands for Stability and Balance

One of the notable changes in CHERRY’s new logo is the icon that has a subtle resemblance to the Yin & Yang symbol. The brand has dropped the iconic fusion of “Cherry” and “Mobile” on the icon and replaced it with a combined swoosh of its original pantone colors of red, white, and gray.

“The new logo signifies the balance, stability, strength, and unity of brands, with the company’s mission to further reach out to our market through the same value-for-money innovations that we’ve been offering since then. CHERRY will be the same brand that Filipinos have loved since then, only this time we’re going bigger and better,” Ngu added.

It can also be seen that the brand has removed the word “mobile” on their new logo, with an all-caps “CHERRY” dominating the design. This symbolizes the company’s direction toward a bigger vision to serve the Filipino market through a variety of products and services that fit their needs and lifestyles. Furthermore, the removal of the word “mobile” on the logo does not mean that the brand will no longer provide smartphones. Rather, this is a kickoff to better and bigger innovations from CHERRY.

The new logo has made an initial debut on the brand’s newly released Cherry Ion Personal Wearable Air Purifier–an everyday new normal essential. Moving forward, all products will also carry the new CHERRY logo.

The Ecosystem of Brands: Bigger and Better

What started out as a mobile phone brand in 2009 with only 4 units to showcase, CHERRY now carries an array of brands and services under its belt. These include Cherry Mobile, Cherry Prepaid, Cherryroam, Cherry Home, and Cherry Pet.

Seeing beyond the desire to bring innovative devices and affordable technology to the Filipino market, Cherry expanded its territoty. The company established solid partnerships with the most trusted technology leaders in terms of hardware, software, and peripherals.

It has ventured into its telecommunication services through Cherry Prepaid, a data-centric prepaid sim, in partnership with Globe Telecom. Cherry Prepaid provides affordable prepaid data services to Filipinos across the archipelago since 2015 and has activated more than five million subscribers nationwide.

“Our goal is to provide Filipinos with a diversified prepaid mobile service from data, call, and text packages at affordable prices allowing them to be connected every day of the year”, Ngu shared.

Later on, it widened its global reach through the Cherryroam. It is the ultimate travel WiFi roaming device with a fast, stable, and secured internet connection to over 160 countries worldwide.  

Understanding the need of today’s modern lifestyle, CHERRY launched its IoT Internet of Things) arm through the Cherry Home brand last 2019. It’s providing its consumers the security, convenience, and peace of mind at home that they truly deserve. These products are connected and integrated into one platform that works well with different IoT systems. From switches and sockets to cameras, locks, and even home appliances. Cherry Home is set to bring a life full of convenience for the Filipino family in a smart way.

The New Normal: Resiliency and Relevance

The worldwide situation caused by the COVID-19 pandemic has created a public health risk. Anxiety over safety and the future is over the moon. And with the so-called new normal, CHERRY has launched products that offer added protection.

From Cherry Ion and Cherry Ion Lite, both personal wearable air purifiers to room air purifiers, UV lamps, and more. “The severity of the situation has given us humanitarian challenges in all aspects of our lives right now. The duration is still unknown. All we can do is manage it seriously by ensuring that we are protected and safe. Thus, CHERRY is providing health essential devices that are relevant as added protection at very affordable price points. We want to make sure that everyone has access and is able to own these essentials as their added protection,” Mr. Ngu added.

As CHERRY expands its horizons, it continues to uphold better customer care and its after-sales through a big number of service centers nationwide. These are accessible to all their consumers around the Philippines.

In Bacolod City, the Cherry Home store is located at the Triangle Island Plaza, B.S. Aquino Drive, Bacolod City.